New incentive store coming to TR

A unique store that offers incentives to expectant mothers and parents to encourage responsibility and improve self-esteem is opening in Three Rivers next week.

B.A.B.E. focuses on parents and parents-to-be, offering coupons for keeping prenatal appointments, attending parenting classes, and other activities that improve child development and family health.

Doctors, clinics and other social-service agencies distribute B.A.B.E. coupons, which can be redeemed at B.A.B.E. stores for items ranging from diapers to childproofing essentials.

The grand opening is 11 a.m. to 3 p.m. Monday at 711 S. Health Parkway.

After the grand opening, it will be open 11 a.m. to 4 p.m. Mondays.

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